Worth It iOS App of The Week: Starbucks
The Starbucks app has been around for years, but only recently has Starbucks started rolling out mobile ordering. Admittedly, I’m not sure how widespread this is across the country (world?) yet, but it’s become fairly ubiquitous here in Los Angeles over the past couple of weeks.
Now, with the powerful combination of having a Starbucks card linked to your app (which surely you already use with Passbook (soon to be Wallet), you can now place your order and pay for it before you even get to Starbucks. Simply walk in and grab it off the counter. If you’re a Starbucks regular, and used to waiting in lines, have trouble describing an intricate coffee order, or want to modify drinks in ways you never dreamed possible, this app is for you.
It’s worth noting that I’m sitting in a Starbucks at this very moment writing this post, and there are ten people in line waiting to order. If I were inclined to order my usual drink, I could fire up the Starbucks app, and in several quick taps, my order would be placed and paid for – bypassing the line entirely – and ready for me to pick up in before I finish writing this post.
For those of you who question the value or inevitability of mobile payments and ordering solutions, I think with one use of this app, you’ll be sold. The future has clearly arrived – in handy Frappuccino form.